So good that they don’t know it’s marketing.

While I may not have starred in a marketing reality show (yet!), I bring the same level of creativity and passion to my work. Besides, isn’t it more interesting than just saying “hi, here’s my CV/reel, I hope we can work together, blah blah blah”…?

Story, meet business.

I’m an engineer, worked on software. Then I got my M.B.A. and worked in marketing at PepsiCo and Unilever. Then I went to a creative/innovation/operations/strategy 10 year gig at Disney.

I’m a business creative manager.

eterea brand

This is a family project where I developed the branding, and produced advertisements for Instagram, check them out here!

Koopa Cola

So what if there was a refreshing soft drink with a [not so] subtle Mario theme?

Just to make sure, this is NOT a real product (Nintendo please don’t sue me) but does show how I approach marketing concepts.

Milch Bompers

PepsiCo

I launched a sweet snack to take a cut out of Kranky’s business.

The insight was that when young adults are in a good mood, their world looks better. It also expanded the snacks portfolio of the company to sweets when it was heavily skewed to savory.

Packaging: Landor ATL Campaign: Oveja Negra Lowe